British retail seafood company The Saucy Fish Co. has officially been named a CoolBrand for the second year in a row.
The annual list, now in its 13th year, is the result of a survey of 2,000 adults in the U.K. and a panel of 37 British public figures, designers and style experts. Premium fashion and technology brands tend to dominate the list, but Saucy Fish products represented the first fish brand to ever make the list last year.
“Gaining a place on last year’s CoolBrands list won The Saucy Fish Co. nationwide attention and acclaim, so we’re delighted to remain on the list,” said Simon Smith, managing director at Saucy Fish. “It’s a great boost for the strength of the brand to be listed alongside such prestigious company, and is fantastic recognition for the hard-working team behind Saucy.”
The company, a subsidiary of Norwegian seafood company Seachill, is based in Grimsby, U.K. Its products include a line of fish fillets packaged with flavored sauces and marketed as ready-to-eat or ready-to-cook.
"Achieving CoolBrands status illustrates that The Saucy Fish Co. is among an eclectic but small group of brands that are providing an authentic, innovative and unique proposition to consumers,” said Stephen Cheliotis, chairman of the CoolBrands expert council. “Hopefully the competitive advantage a strong reputation provided in the marketplace can give The Saucy Fish Co. the platform to continue advancing further.”
