SeaPak Shrimp and Seafood Co., a Georgia, U.S.A.-based producer of frozen specialty shrimp products, has introduced a new line of shrimp and salmon meals designed to walk the line between flavorful and health-conscious.
Its “Lighthouse Selections” line has been introduced to coincide with the summer season in the U.S. and include four products: creamy garlic shrimp, marinated shrimp, shrimp and veggie griller, and salmon burgers.
“Providing the perfect harmony between hearty and healthy, SeaPak’s new Lighthouse Selections products, made with certified-sustainable, farm-raised shrimp and wild-caught salmon, are now available at selected retailers across the country,” the company said in a press release.
All four of the Lighthouse Selections feature “lean protein, fresh flavor and are ready for the grill,” the release said.
“The first day of summer is right around the corner and, with families everywhere seeking to enjoy a more-balanced lifestyle, especially at the dinner table, SeaPak is sharing solutions for making this season the easiest yet when it comes to finding that perfect middle ground,” the company said.
In order to drive retailer traffic, SeaPak will support its Lighthouse Selectgions line with retailer-specific activities throughout the summer season including coupon distribution, targeted blogger partnerships and in-store displays and branded materials.
“Our summer retailer promotions, both in-store and direct-to-consumer, are designed to drive traffic to the frozen seafood aisle and increase consumer purchase of frozen seafood,” SeaPak Director of Marketing Megan Grinstead said.
Also part of its summertime marketing push, SeaPak is also partnering with Pandora to create its own radio station with a coastal theme.
“The station – ‘SeaPak Summer Jams’ – is filled with a mixture of summertime hits and coastal classics to make every day feel like a day at the beach. And users who visit “SeaPak Summer Jams” from now through August 31 will experience ad-free listening on the station all season long, courtesy of SeaPak,” the company said.
