An on-demand video of the 2025 Seafood Expo North America (SENA) panel “Seafood Trends and the Impact on Consumer Purchase Behavior” is available free for SeafoodSource Premium members and for USD 350 (EUR 297) to non-members through the Complete Digital Ticket: Seafood Expo North America 2025.
Featuring Category Partners Senior Vice President of Research and Market Intel Cara Ammon and Category Partners Senior Vice President of Business Development Julie DeWolf, the presentation was advertised with the following description:
Higher prices, a move toward healthier eating, and the desire for convenience are just some of the factors impacting the way consumers shop for groceries, and that includes seafood. Category Partners (CP) will analyze seafood sales data and conduct an online consumer survey to determine trends in the U.S. seafood market.
CP will focus on sales trends and consumer perceptions about seafood, including purchase barriers and motivators. CP will also look at recent trends in the areas of branding, convenience, sustainability, fresh versus frozen seafood, and farmed versus wild-caught.
The more than 25 individual presentations from this year's SENA featured exclusive information and insight from seafood industry experts on a range of topics, including diversity in the seafood industry and how the sector can best navigate current economic, energy, and trade policies.
