An on-demand video of the 2025 Seafood Expo North America (SENA) panel “Growing Seafood’s ‘Share of Stomach’” is available free for SeafoodSource Premium members and for USD 350 (EUR 298) to non-members through the Complete Digital Ticket: Seafood Expo North America 2025.
Featuring L.E.K. Consulting Partner and Managing Director Claire Morgan and Principal Anshul Gupta, the presentation was advertised with the following description:
Seafood remains a relatively limited portion of consumers’ share of protein, and recent pricing dynamics have exacerbated challenges in seafood products gaining share over traditional protein sources. This session will discuss how to navigate these trends in today’s landscape and discuss winning consumer-first strategies despite these headwinds.
The three themes discussed are: delivering value in a high-price environment, capturing whitespace in a fragmented industry, and breaking through with product and health claims.
This year’s SENA, which took place 15 to 17 March in Boston, Massachusetts, U.S.A., featured a comprehensive conference program of live panel events focusing on topics chosen to be of vital interest to the seafood industry.
The more than 25 individual presentations from SENA featured exclusive information and insight from seafood industry experts on a range of topics, including diversity in the seafood industry and how the sector can best navigate current economic, energy, and trade policies.
