Shaw’s expands sustainable seafood program


SeafoodSource staff

Published on
September 9, 2012

To celebrate the one-year anniversary of its commitment to sustainable seafood, Shaw’s Supermarkets has expanded its fresh seafood offerings.

The U.S. supermarket chain now offers 18 Marine Stewardship Council (MSC)-certified or Gulf of Maine Research Institute (GMRI)-verified products. The new offerings include fresh swordfish steaks, fresh perch fillets, fresh cod fillets, fresh sockeye salmon fillets, frozen-at-sea haddock fillets and frozen-at-sea New England-style haddock fillets.

In addition, to celebrate the milestone, select Shaw’s locations will conduct seafood demonstrations and will hold seafood cooking classes each Friday in September. From 7 to 13 September, all fresh fish customers will be rewarded with anniversary cards featuring Shaw’s sustainability claim and include two USD 1-off coupons for future purchases.

Since announcing the initiative last September, Shaw’s has continued to work closely with MSC and GMRI, as well as North Coast Seafood of Boston — its single seafood supplier — to grow its sustainable seafood sourcing program. The initial MSC-certified product offerings introduced in September of 2011 included wild sockeye salmon, wild king salmon, wild coho salmon, wild Alaskan halibut, Pacific frozen-at-sea cod, Canadian frozen-at-sea flounder, Icelandic fresh haddock and Canadian fresh haddock. The Gulf of Maine Responsibly Harvested products included lobster, Northern shrimp, cod, haddock, sea scallops and pollock.

“This month, we celebrate the continued success and expansion of our sustainable seafood program,” said Mike Stigers, Shaw’s president. “Not only is it crucial to source seafood from fisheries committed to sustaining the health of the seafood supply, but it also provides our customers with the knowledge they are helping to further seafood sustainability as well. Shaw’s seafood shoppers can be assured that they are buying high-quality seafood from viable sources.”

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