Slade Gorton launches new retail bag line featuring cod, haddock, and Arctic char

Published on
April 1, 2019

North American seafood supplier Slade Gorton recently launched its ICYBAY Iceland retail bag line of frozen cod, haddock, and Arctic char for nutritionally-conscious consumers nationwide.

The Boston, Massachusetts, U.S.A.-based company’s new line features individually vacuum-packed portions of cod, haddock, and Arctic char presented in clear bags designed “to put the focus on the seafood,” Slade Gorton said in a press release. Each entrant in the ICYBAY Iceland range has a net weight of one pound and comes with step-by-step cooking instructions included on the back of its packaging.

“These retail-ready ICYBAY Iceland seafood bags are our latest innovation to get more sustainable, delicious and nutritious seafood on kitchen tables around the country,” said Rachel Fitzgerald, the vice president of retail sales and product development for Slade Gorton, regarding the seafood line.

A vertically-integrated company, Slade Gorton’s cod, haddock, and Arctic char is sourced sustainably and is considered all-natural, according to the firm. A “nose to tail” approach is embraced by Slade Gorton, wherein no part of the seafood is wasted, the company explained.

The Icelandic cod and haddock utilized in the ICYBAY Iceland line is wild-caught, originating from fisheries certified by the Marine Stewardship Council. Moreover, it is “delivered and processed daily at facilities located directly on the Icelandic waterfront,” according to the supplier.  

The line’s Arctic char is farm-raised in land-based tanks that employ Iceland’s natural geothermal energy, and is certified as GMO- and antibiotic-free under the Best Aquaculture Practices (BAP) program, Slade Gorton confirmed.    

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