U.S. retailers are promoting seafood this year-end season, including Quincy, Massachusetts, U.S.A.-based Stop & Shop, which launched a cost-savings holiday campaign that includes numerous seafood items.
“We know families and hosts are juggling a lot this season. Our December savings are designed to lighten the load while delivering quality, convenience, and celebration-worthy flavors at unmatched value,” Stop & Shop President Roger Wheeler said.
In addition to significant savings on ham, free cookies, and other promotions, Stop & Shop, which operates around 350 stores along the U.S. East Coast, is emphasizing its “affordable seafood appetizers that simplify holiday prep.”
Included in the promotions is its new private-brand easy, air fryer-ready Beer Battered Haddock Nuggets, which are “tender white fish pieces in a light, crispy crust that offer the satisfying crunch of a coastal appetizer perfect for dipping.” It also added Shrimp Jalapeño Poppers to its product portfolio.
The apps “have been early standouts and are best for quick weeknight meals and holiday entertaining,” Stop & Shop Seafood Manager Elizabeth Farina told SeafoodSource.
The Haddock Nuggets are priced at USD 9.99 (EUR 8.54) per pound, and the Shrimp Poppers are USD 10.99 (EUR 9.40) per pound.
The grocery chain is also rolling out ready-to-enjoy seafood salads for the holidays, including Calamari Salad, Octopus Salad, and Scungilli Salad.
“These options, along with offerings like fresh smelts, squid, and frozen-at-sea octopus, help customers prepare traditional holiday dishes, like the Feast of the Seven Fishes, with ease,” Farina said.
Across the seafood department, Stop & Shop is seeing customers prioritize value, and its assortment reflects that, according to Farina.
“We offer options for every budget and occasion, from large 16- to 20-ounce lobster tails and 1-pound cans of lobster meat for special celebrations to value-driven staples like 1-pound bags of whiting fillets and 2-pound bags of shrimp pieces,” she said. “We continue to offer strong everyday value across the department, including our fresh store-brand salmon.”
Other seafood promotions Stop & Shop has rolled out for the holiday season include buy one, get one free (BOGO) lobster tails, USD 10 (EUR 8.54) off 1-pound tubs of pasteurized crab or lobster, and USD 5.00 (EUR 4.27) off all 2-pound bags of cooked or raw shrimp.
“We’re also featuring customer favorites like Yankee Trader Crab Rangoons for USD 10,” Farina said.
