Stop & Shop ups its seafood sourcing transparency
Stop & Shop will increase the transparency of the seafood it purchases via a new partnership with the Ocean Disclosure Project.
The Quincy, Massachusetts, U.S.A.-based retailer, owned by Ahold Delhaize, will voluntarily report its seafood sourcing on ODP’s website – and will soon add the information to Stop & Shop’s website, a spokesperson for the retailer told SeafoodSource.
While Stop & Shop’s existing policy ensures that its seafood is only sourced from sustainable and traceable fisheries and farms, working with the ODP will now make information on the original sources of Stop & Shop’s private-label and wild-caught seafood available to customers, the operator of more than 400 stores said in a press release.
“As an East Coast retailer, fish is an important part of our business - as is how we source it,” Stop & Shop President Gordon Reid said. “With the approaching Lenten season, it’s important our customers know how committed we are to sustainable seafood practices ,and this additional layer of transparency will help us do just that.”
Stop & Shop also works with the Gulf of Maine Research Institute, a nonprofit that helps to assess whether seafood items entering stores meet the criteria set forth by Stop & Shop’s seafood policy.
“Tracing seafood to its source is an important part of Stop & Shop’s policy, enabling them to be transparent about those sources,” GMRI Senior Program Manager Kyle Foley said. “Joining the Ocean Disclosure Project is a strong demonstration of Stop & Shop’s commitment to transparency around their seafood and one more way to contribute to the global efforts to improve the sustainability of seafood.”
Photo courtesy of Stop & Shop