Rope grown mussels from the Scottish Shellfish Marketing Group (SSMG) saw great reception from consumers during Sainsbury’s recent “Switch the Fish” campaign.
During the initiative, the supermarket gave away free samples of less popular types of seafood to anyone who bought one of the “big five” eating varieties of cod, haddock, tuna, salmon and prawns. Scottish rope grown mussels was one of the alternative types of seafood selected for the free sample give-away.
“The Switch the Fish campaign was a great success and it really highlighted to consumers the fantastic taste of mussels and their simplicity in cooking,” said SSMG's Rob Mitchell. “The feedback we have had from Sainsbury’s was very positive and we are hopeful that this campaign will have played an important role in ensuring that consumers broaden their horizons when purchasing seafood.??
“We are particularly proud of the sustainability credentials of our Scottish rope-grown mussels, which also seems to appeal to consumers.” ??
SSMG mussels hold certifications from both the Marine Stewardship Council and Friend of the Sea.
