Tesco will launch a major revamp of its entire frozen food range tomorrow (26 September).
Hundreds of new frozen products will be rolled out across its UK stores, in the latest move in the retailer’s GBP 1 billion turnaround plan. The move includes the debut of 54 new products in its Everyday Value line-up, which recently replaced the long-running Value budget line.
“This is the first major relaunch of our frozen food in five years,” said chief executive Philip Clarke.
He said the investment was further evidence of Tesco turning the corner in the quality of its food offering, having brought in 1,800 new products and improved a further 1,850 in the past six months.
