Hissho Sushi
November 2020 saw the introduction of a “never-tasted-before” sushi creation, the Cheetos Flamin' Hot Roll, courtesy of Charlotte, North Carolina, U.S.A.-based franchise Hissho Sushi and snack food enterprise Frito-Lay.
The eight-piece “innovative mash-up of an iconic American snack with Japanese tradition” was launched in more than 700 locations across the U.S., including grocery store deli sections, college campuses, hospitals, and airports.
Hissho Sushi CEO Dan Beem said the new product appealed to requests from the firm’s retail partners and consumers.
"It's an honor for Hissho Sushi to partner with iconic brands like Frito-Lay and Cheetos to take our consumers' sushi experience to the next level," Beem said in November 2020. “We also know that our retail partners' customers demand new and authentic innovation – from moms on the go bringing home dinner to their family or the typical college student yearning for a new food adventure. The Cheetos Flamin' Hot Roll absolutely delivers on those desires."
As grab-and-go segments have gained in popularity during the COVID-19 pandemic – and even before it – the Cheetos Flamin' Hot Roll, which features Spicy Krab, crushed Cheetos Flamin' Hot snacks, and a drizzle of hot mayo and oil in addition to avocado, cream cheese, and cucumber, has found its hotspot.
"We are very excited for the opportunity to work with Hissho Sushi, and bring our fans a unique spin on the flavors they love and want," Frito Lay Foodservice Innovation Marketing Director Chas Cahn Sr. said. "Hissho's premium, hand-crafted sushi coupled with our Cheetos Flamin' Hot snacks will truly deliver a one-of-a-kind experience that will bring the fire to sushi and Cheetos lovers like never before."
Photo courtesy of Hissho Sushi
