Flexitarianism – In 2017, consumers will embrace a new, personalized version of healthy eating that’s less rigid than typical vegan, Paleo, gluten-free and other “special diets” that have gone mainstream, according to Whole Foods. For instance, eating vegan before 6 p.m., or eating paleo five days a week, or gluten-free whenever possible allows consumers more flexibility. Instead of a strict identity aligned with one diet, shoppers embrace the “flexitarian” approach to making conscious choices about what, when and how much to eat. Pescetarianism is one major sub-category of this trend that will get bigger in 2017.
December 9, 2016