Whole Foods rolls out Carolina Classics Catfish
Whole Foods Market on Monday announced Carolina Classics Catfish of Ayden, N.C., is now the retailer's exclusive source for farmed channel catfish.
Carolina Classics is required to meet Whole Foods' new farmed seafood standards. The catfish must be free of antibiotics, synthetic algaecides and the feed must be free of land-animal byproducts.
In addition, the hatchery, grow-out ponds, feed mill and processing plant supplying the catfish are all managed by the same company, allowing for complete control of the production process and traceability.
"Whole Foods Market's farmed catfish are fed at the pond's surface, which makes for a clean-tasting, mild fish," said Kevin McDade, Whole Foods' Mid-Atlantic seafood coordinator. "Carolina Classics' process for raising catfish means you get a high quality fish that's fresh and affordable, and so easy and quick to prepare. They have been a true partner, helping to change the way fish is farmed."
Throughout May, Whole Foods is promoting catfish by hosting in-store demonstrations to highlight seasoning and cooking tips.
Whole Foods announced its enhanced aquaculture standards in July 2008. The additional guidelines help reduce potential environmental impacts; require vendor partners to pass an independent, third-party audit and call for farm-to-fork traceability; and prohibit the use of chemicals such as malachite green and organophosphate pesticides.