With sales up 29 percent, Young's Seafood expands Gastro range
Young’s Seafood Limited reported that sales value of its Gastro products have grown 29 percent over the past year and is adding a number of new products to the frozen range.
Launched in 2012, the Gastro brand is now worth GBP 24 million (EUR 33.4 million; USD 36.2 million) and is one of the United Kingdom’s fastest growing frozen brands. In the 52 weeks ending 1 February, it had achieved 12.6 percent household penetration and a repeat rate of 42 percent.
“We’re delighted that our Gastro range is bringing new shoppers to frozen food,” said Wayne Hudson, managing director of Young’s Seafood’s frozen business. “Research shows that over the past year, 51.4 percent of sales have been incremental to the category, proving that the range is bucking the trend in frozen fish.”
Joining the Gastro range this month are:
• Gastro cook-in-the-bag natural recipes, comprising two wild Alaskan salmon fillets with a sweet chilli and ginger sauce, two prime cod loins with a sundried tomato and roasted garlic sauce, and two prime cod loins with a Sicilian lemon and herb sauce;
• Gastro Meals for One, comprising wild pink salmon and Alaska pollock penne, South Indian fish curry, seafood paella, and spicy cod patatas bravas; and
• Gastro two beer battered cod fillets.
“All these new Gastro dishes combine flaky, succulent responsibly sourced fish with the best recipes and the most exciting flavors to give consumers a helping hand to create delicious fish dishes at home. We see these new products as the next step in growing our already hugely successful Gastro range,” said Serge Nollent, Young’s development chef.