A Chinese seafood distributor with close links to Norwegian exporters is building a new 200-square-meter store in Qingdao, a leading Chinese city and seafood hub.
Zhen Da Yang, a subsidiary of Qingdao Hai Li Nuo Biotech Co., already operates two stores in the city. The firm has 3,000 distributors nationwide handling its gift boxes, which include content from several Norwegian firms as well as Canada-based Clearwater and numerous Chinese fishing companies operating globally, including state-owned CNFC.
Chilean royal crab, Argentine red shrimp, and Norwegian salmon are “probably the three most recognizable brands that our customers immediately identify with,” according to Zhen Da Yang’s general manager, Zhang Guang Chao. His firm is also tapping the functional foods market with a “kids series” of imported seafood aimed at healthy growth of infants.
