A broad rebranding effort by Boston, Massachusetts, U.S.A.-based Innovasea has seen the firm roll out a new logo and website that better encompasses “all aspects of its growing business,” the company said on 5 May.
The four-year-old company, which develops technologically-advanced aquatic solutions for aquaculture and fish tracking, has made a number of strategic acquisitions since its founding, Innovasea’s CEO David Kelly noted. As such, he said, the firm’s brand has been updated to reflect its gradual diversification.
“Since being founded four years ago, we’ve strategically acquired a number of companies to help us expand the breadth of our expertise,” Kelly said in a press release. “This rebranding effort brings all our different business units into one unified brand that reflects our commitment to revolutionizing aquaculture and fish tracking with innovative, sustainable solutions.”
Innovasea’s new website addresses the four areas of end-to-end solutions the company offers: open ocean aquaculture, land-based aquaculture, aquaculture intelligence, and fish tracking and passage.
Launched in 2015, Innovasea is a Cuna del Mar portfolio company created through the merger of Seattle-based OceanSpar and Maine-based Ocean Farm Technologies. Amirix Systems, the parent company of Nova Scotia-based Vemco and Realtime Aquaculture and the Seattle-based HTI-Vemco, was acquired by the company two years after its inception, in 2017. The Amirix acquisition added industry-leading fish tracking and monitoring capabilities as well as real-time environmental monitoring to Innovasea’s portfolio of solutions, the company said.
“It’s evident to us that Innovasea values and recognizes the expertise of our people and the world-class quality of our production facility right here in Nova Scotia,” Amirix President and CEO Mark Jollymore said of the merger in 2017. “Our operations in Bedford and Seattle will continue to grow as hubs of innovation for aquaculture and fish tracking.”
That year, the company also announced it had secured a USD 15 million (EUR 12.6 million) investment from Cuna del Mar to develop an all-inclusive open ocean fish farming system, scheduled for a 2018 rollout.
In 2019, Innovasea acquired Norway’s Nortek Akvakultur, boosting its environmental monitoring capabilities, as well as Louisiana-based Water Management Technologies, a move that helped it enter the complete recirculating aquaculture systems sector.
“Nortek’s early transition to cloud-based systems has allowed us to successfully deploy hundreds of monitoring stations with a minimum of local effort. We are pleased to see how Innovasea brings continued technological innovation to the community by using underwater communication as part of the solution," Nortek CEO Atle Lohrmann said at the time.
“These deals have accelerated our vision and the increased scope of what we can offer our customers,” Kelly explained in 2020. “These companies were all leaders in their respective areas with smart people, strong customer bases, compelling technology and great products. Now that we’ve successfully integrated them into the Innovasea family, we’re able to offer unique, integrated solutions that are unrivaled in the marketplace.”
