Mazzetta exec: Oishii shrimp launch going to plan

Mazzetta Co.’s roll-out of its Oishii Shrimp brand is going as well as the company had hoped when it pressed the launch button in advance of Seafood Expo North America last March, according to Joe Chekouras, the company’s vice president of operations. Oishii shrimp is grown in Thailand by Mazzetta’s partner in the endeavor, CP Foods, and transported live from pond to processing facility. In its marketing, Mazzetta asserts its shrimp go “from swimming to frozen within four hours.” “We definitely…