Solid demand for frozen seafood, shrimp during JD.com’s Singles Day promotion

Published on
November 22, 2022
A JD.com courier.

Chinese online retailer JD.com lifted its sales of frozen seafood by 102 percent year-on-year in value terms during the first 28 hours of its 2022 Singles Day Grand Promotion.

The shopping holiday, the Chinese equivalent to the popular U.S. and European shopping extravaganzas known as Black Friday and Cyber Monda, began 11 November.

China’s e-commerce vendors have benefitted from the country’s zero-COVID policy, which has pushed more commerce online. With lockdowns in place in districts of Beijing and Guangzhou through November 2022, JD.com appears to have benefitted from rising demand for convenience-oriented food.

“The best-selling products were ... 

Photo courtesy of JD.com

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