Make it fun and simple
Appealing to shrimp’s health benefits should be done in combination with promoting creative recipes. To encourage consumption, shrimp should be a relatable product that anybody can work with. That’s why promoting shrimp consumption through easy recipes and cooking techniques can be an effective way to stimulate demand.
Offer recipes that are clear, simple and easy to follow. Photos that appeal to both the stomach and the eyes are an important tool to entice consumers into making the recipe. Various shrimp producers such as CenSea in the U.S. offer shrimp recipes.
