“Shrimp-le and easy,” ShrimpTails tips on shrimp marketing

ShrimpTails spoke to several marketing specialists, importers, and exporters to get first-hand tips and insights on how to effectively market shrimp. In the “Understanding the Shrimp Consumer” article, ShrimpTails already discussed the food marketing triangle, which advises a focus on three important aspects of the shrimp product – namely health, sustainability and traceability …

Photos courtesy of ShrimpTails Magazine/Seafood Trade Intelligence Portal