Go digital
Digital advertising campaigns through social media can easily help you understand the behaviour of your audience. Use search engine tools like Google Analytics to know what your average website page visitor is interested in. You can also build microsites that are mini-branches of your parent website to drive further engagement and use other social media channels as an extension of your website.
Making your product available online is also a way to increase marketing and sales. Look at China as an example where shrimp products, in various types and forms, are available through online shopping websites.
