At next month’s International Boston Seafood Show, Acme Smoked Fish Corp. is debuting a brand relaunch, a packaging redesign and a new website.
The Brookyln, N.Y.-based company made the announcement on Monday, after a year of market research revealed a need for greater differentiation among the company’s brands.
The new corporate identity aims to better convey to the public that Acme is a quality Brooklyn brand steeped in family tradition, with unique products that stand apart from other smoked fish brands. It’s designed to showcase the history of the family-owned company, its Brooklyn affiliation, its diverse product line and its commitment to education.
Acme’s new corporate identity uses the “A” icon to associate its four product brands — including Acme, Blue Hill Bay, Ruby Bay and Great American Smoked Fish. Its new logo (pictured) clearly depicts the company’s history with a traditional font treatment, a classic seal effect and its year of inception (1954).
“As consumers trend toward more retail seafood purchases, we saw an opportunity to make our brands recognizable and synonymous with quality smoked seafood. Our family also wanted to ensure customers could continue to rely on the same quality smoked fish they’ve enjoyed for more than 100 years,” said Acme VP Adam Caslow. “We’re confident that our new, refreshing look will offer a stronger presence in the smoked seafood aisle of the supermarket.”
