Grieg debuts ‘craft raised’ salmon
Grieg Seafood on Monday launched a line of “craft raised” salmon marketed under the Skuna Bay brand.
The salmon are farmed Skuna Bay, which is located off the west coast of Vancouver Island, British Columbia. The fish are harvested in small batches and immediately transferred to a local, family-owned plant for processing.
Skuna Bay has pioneered an exclusive method of handling, selecting, processing and packing fish that, according to Grieg, results in a superior product. Only the top 6 percent of all fish harvested meet the Skuna Bay standard, and the remaining distributed through Grieg’s other premium channels.
“Skuna Bay is doing everything differently for one simple reason, so chefs and diners can experience our fresh-out-of-the-water salmon that our craftsmen farmers have spent years raising,” said Stewart Hawthorn, managing director of Skuna Bay.
Skuna Bay salmon will initially be available in the U.S. Southwest, including greater Los Angeles, San Diego, Las Vegas and Phoenix. The product is being distributed exclusively by Santa Monica Seafood of California.
AquaChile also recently launched a line of premium salmon under the Verlasso name that it is marketing as “harmoniously raised.”