Influential leaders in seafood – Part I


1_Influence_Daryl.pngDaryl Miller, Marketing Director of SeaPak Shrimp & Seafood Co.

What would you say is a key component to your business strategy as a seafood executive?

Maintaining a close relationship with our customers and consumers in order to better understand their current needs, as well as how those needs are evolving.

How would you sum up your philosophy as a seafood business leader?

As seafood experts, it’s our responsibility to educate consumers. We must strive to provide them with new and innovative ways to enjoy the great taste and nutritional benefits of seafood at a price they’re willing to pay.

What sets SeaPak Shrimp & Seafood apart from its competitors?

At SeaPak, we focus on what matters most: delivering convenience while also consistently offering the best tasting, high-quality seafood products to our consumers.

As America’s No. 1-selling retail frozen shrimp brand within the specialty seafood category, SeaPak remains committed to making life for consumers a little more coastal, by sharing with them the best tastes and experiences of coastal living.

The brand is also highly regarded within the seafood industry for its adherence to the utmost quality standards and for its commitment to resource management and sustainability.

What can we expect to see from SeaPak Shrimp & Seafood heading into 2016?

Continued category leadership in taste delivery, the introduction of several new and innovative products, and ongoing strategic promotional support.

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