The Maine Lobster Marketing Collaborative has announced the creation of a new tool for retailers, distributors, and more to promote lobster, the state’s most valuable seafood product.
The Content Hub, located on the MLMC website, contains logos, infographics, fact-sheets, videos giving details about the industry, high-quality photos, and more. The hub, according to MLMC Executive Director Marianne LaCroix, is intended to aid anyone buying or selling the product and journalists looking for information.
“The Maine Lobster Marketing Collaborative (MLMC) developed its new Content Hub to support the promotional efforts of Maine lobster distributors, foodservice operators, retailers, restauranteurs and anyone selling or promoting Maine lobster worldwide,” she said. “The digital library of assets aims to ensure those buying and selling Maine lobster have a cohesive, easy-to-navigate resource packed with the tools and information needed to both promote and make informed decisions about lobster products.”
According to LaCroix, the content hub is a part of the MLMC’s larger strategy to equip distributors, restaurants, and more with the tools needed to promote the product.
“This streamlined, unified messaging will ultimately help strengthen our ability to effectively communicate our story, differentiate our products and explain why Maine lobster is the best in the world,” she said.
The material is available for free on the site, users only need to request access to immediately be able to download the content. Assets used editorial, LaCroix said, should be credited to either the collaborative or any source indicated on the images.
“The Hub provides a centralized home for photos, recipes, how-to videos, product fact sheets, and more,” she said. “The Content Hub is part of our overall strategy to better equip our supply chain and all those who touch the Maine Lobster industry with the proper marketing materials and education-driving tools this hub is packed with.”