Mar-Lees looks to expand retail presence
Mar-Lees Seafood LLC on Tuesday appointed John Baxter as national sales manager-retail.
Baxter brings more than 15 years of experience in value-added seafood sales. His appointment is part of a larger effort at the New Bedford, Mass., seafood company to expand its presence at the retail level.
"We will begin by expanding and refining Mar-Lees' retail broker network," said Zac Schwarzbach, VP of sales and marketing for Mar-Lees. "Once we have established the proper foundation, the sky is the limit for Mar-Lees. With our access to the scallop resource, our strong customer base, and our fantastic line of appetizers and value-added items, we are advantageously situated to expand sales and lead the retail marketplace in the coming years."
Baxter will work out of his home office in Pompton Lakes, N.J.
"We are excited to have John on board driving sales at Mar-Lees," said Schwarzbach. "His seafood and value-added product knowledge and experience in growing key customers will bring Mar-Lees to the next level."