Grimsby’s protected traditional smoked fish is to benefit from European and industry funding to promote awareness and increase sales.
A kitty of GBP 60,000 will be used to develop a brand identity, interactive website and coordinate attendance at a series of specialist food events for the lovingly and skillfully prepared seafood.
The aim is to improve consumer awareness of the traditional smoking method and enhance the profile of the niche industry in the UK’s high-end retail and foodservice markets.
The project has come about through collaboration of key industry partners across the supply chain, including Grimsby Fish Merchants' Association; Alfred Enderby; Sealord (Caistor) Ltd; Seachill; John Ross Jr; Coln Valley; The Smokeyard Artisan Smokehouse; Arbroath Smokies and The Fishmongers Co.
