Norway eyes burgeoning Indian market

Less than two months ago, in order to gain a stronger foothold in the market, the Norwegian Seafood Council (NSC) – a public company owned by Norway’s Ministry of Trade and Fisheries – appointed its first country director, Yogi Shergill. From his base at the Royal Norwegian Consulate in Mumbai, Shergill’s remit is to build on the existing business activities developed by NSC and Norwegian companies in the Indian market, and to explore the potential for export growth, particularly salmon and cod.

“Our member companies – exporters and fish farmers – are very interested to tap into this burgeoning market and they will drive our activities moving forward. Essentially, we will see how we can help ease the exporting process and create an easier entry point for Norwegian seafood,” Shergill told SeafoodSource...

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