Regal Springs served more than 1,000 Tilapia Power Bowls at Seafood Expo North America in Boston, Massachusetts, 19 to 21 March, resulting in the company reaching its goal of donating 5,000 pounds of tilapia to SeaShare.
For every Tilapia Power Bowl that was sampled, Regal Springs donated five pounds of its tilapia to SeaShare, a nonprofit organization dedicated to supporting hunger relief efforts in the United States.
“Every person who came by our booth was happy to help us reach our goal,” said Francis Yupangco, head of global marketing at Regal Springs. “Since the beginning, Regal Springs has been committed to providing a healthy, sustainable source of protein while helping those in need. We were honored to be able to showcase the two key pillars of our brand at this year’s event and meet people who share our enthusiasm for supporting such great organizations like SeaShare.”
Over the years, Regal Springs has donated more than 200,000 servings of tilapia to SeaShare.
The Tilapia Power Bowls featured fresh pan-seared Regal Springs Tilapia Loins, spicy quinoa, fresh corn salsa and creamy Queso Blanco cheese.
Regal Springs was also one of many SENA exhibitors using augmented reality and virtual reality tools. The company provided a 360-degree virtual reality tour of its lake-based farms, facilities and communities in Chiapas, Mexico.
“Tilapia has been getting a bad rep in recent years, but it’s important for people to understand that not all tilapia are raised the same way or adhere to the same standards,” Yupangco said.
“We wanted to provide the full sensorial experience, so guests could see and taste the fish first-hand, but also see exactly where it comes from.”
