SENA Panel: How Do Millennials Make Their Purchasing Decisions?

A slide from a 2022 SENA panel.

The 2022 Seafood Expo North America, which took place 13 to 15, March in Boston, Massachusetts, U.S.A., and the 2022 Seafood Expo Global, 26 to 28 April, 2022, in Barcelona, Spain, featured a comprehensive conference program of live panel events focusing on topics chosen to be of vital interest to the seafood industry.

The 28 individual presentations from SENA and the 21 sessions from SEG featured exclusive information and insight from seafood industry experts, including economic forecasts and analysis on the trends and topics impacting the global seafood industry as it navigates issues of trade, food safety, traceability, aquaculture, sustainability, and consumption trends. Now, a video recording of each of these sessions is available for on-demand replay.

Featuring Stavis Consulting Founder Richard Stavis, Luke's Lobster Founder Luke Holden, SeaPact Executive Director Rob Johnson, Neptune Fish Jerky Founder Nick Mendoza, Acme Smoked Fish Culture and Sustainability Officer Rob Snyder, and Niceland Seafood Vice President of US Sales and Marketing Meghan Russell, “How Do Millennials Make Their Purchasing Decisions?” is available free for SeafoodSource Premium members, or for individual purchase to non-Premium members for USD 40. It was presented on Monday, 14 March, with the following description:

Are you focused on bringing the highest quality seafood to the market at a fair price? That may not be enough. Millennials are the most informed generation of consumers ever. More importantly, they make purchasing decisions based on their value systems. They may have varied priorities; some are focused on seafood sustainability, others on social performance, others on local or wild harvest. What they share is an expectation for honesty, communication and transparency from the companies and individuals who harvest or sell the seafood that they buy. Companies that do not anticipate the need to connect with this customer base won’t be able to catch up later; you can’t create authenticity on the fly. How do you evolve from a traditional seafood company to one that meets the needs of this new generation of consumers? This panel will break down the process of company self-assessment, creation of a values-based mission and vision as well as tips on how to successfully drive resilient change in organizations with established workforces. The moderator, Richard Stavis, will take an active role in this session, outlining both the need and the processes for resilient organizational change. Additional panelists will include industry leaders whose companies are values driven and have been successful in creating digital outreach and consistent messaging to consumers.

The entire package of videos from SENA and the entire package of videos from SEG can each be purchased for USD 250, and all are free to SeafoodSource Premium members.


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