Sino Jet, which describes itself as Asia-Pacific's leading business jet management company, has entered a partnership with Chunan Qiandaohu Xunlong Import and Export Co., the producer of Kaluga Queen Caviar.
Hong Kong-based Sino Jet Management operates a fleet of 15 aircraft, including a jet that the company manages on behalf of action movie star Jackie Chan. The company is owned by mainland Chinese investment firm Tsinghua Holdings, a state-owned entity. The company declined to provide sales projections or details of the agreement between the two sides.
Peter Wang, head of international sales at Kaluga Queen, confirmed his company’s domestic market sales team is collaborating with Sino Jet. He told SeafoodSource the company is also supplying caviar to Cathay Airlines, Lufthansa, and Singapore Airlines.
Wang’s company is also tapping into the European private jet market through another subsidiary, Belgrade, Serbia-based Kaluga Queen Aviation. The entity is a collaboration with European Airline Support (EAS), a Belgrade-based aviation maintenance company.
Chinese exporters have expanded their caviar production in recent decades, carving out a value position in export markets and capitalizing on growing domestic consumer power.
China exported 88,407 kilograms of caviar between January and May 2024, up 11.1 percent year over year, according to data from the General Administration of Customs of China. Ya’an, a small town in Sichuan province, alone accounted for 60 tons of caviar product, or 14 percent of global supply, in 2023 due to a surge in production combined with lower prices and stable quality, according to the Global Times.
