Young’s Seafood Limited alongside Design Agency Springetts were honored by the Design Business Association (DBA) during its annual Design Effectiveness Awards on 11 February.
The prominent supplier and design firm were presented with the Bronze Award recognizing Young’s new Master Brand design, which currently outfits the company’s latest products lining store shelves, out since February 2015. Judges for the DBA event praised the new range of products for their “irresistible and sophisticated packaging.”
“The Design Effectiveness Awards are incredibly well-respected and I am thrilled that the Young’s Seafood Master Brand Design has been given the Bronze Award. Working with our Design Agency Springetts has been an absolute pleasure and the results speak for themselves. I want to thank Springetts for their commitment to our brand and our values and thank the DBA for recognizing the new Young’s Seafood Master Brand with this prestigious award,” said Yvonne Adam, Marketing Director at Young’s Seafood Limited.
“I am extremely proud that Young’s Seafood Limited’s inspiring new Master Brand has been so well received by the Design Business Association.
Young’s have enjoyed a long and productive relationship with our Design Agency Springetts and they deserve recognition for their exciting designs,” added Pete Ward, Chief Executive of Young’s Seafood Limited.
The complete and integrated rebrand across all categories was the first for Young’s Seafood Limited in over a decade and marked the brand’s commitment to quality and innovation, the company noted. The Master Brand includes a newly designed version of the famous Young’s seascape on all products, drawing a visual link between every product and sub-brand in the Young’s family.
We understood how important Young’s heritage is to the company and were able to express this with the inclusion of the breath taking Grimsby seascape across all Touchpoints. We admire the brand and the company and look forward to continuing to work together in the future,” said Paul Williams, Creative Director at Springetts.
