Why tilapia is popular at this restaurant chain

San Diego, Calif.-based Rubio’s Restaurants, a chain of 193 fast casual seafood restaurants, is adding new locations after rebranding and renovating many of its current restaurants. In addition, executives plan to add more tilapia dishes, after realizing popularity with its current tilapia tacos and burritos.

SeafoodSource recently had an opportunity to discuss Rubio’s significant use of tilapia and expansion with Ralph Rubio, co-founder of Rubio’s.

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