Mariner Seafood is launching “Go Wild,” a “super-chilled” prepared seafood line at Seafood Expo North America from 19 to 21 March in Boston, Massachusetts.
The new ready-to-prepare line utilizes vacuum skin packaging (VSP) technology for seafood’s special requirements, according to the New Bedford, Massachusetts, U.S.A.-based supplier, which will be exhibiting at Booth #2823.
"We believe our Go Wild brand of wild-caught fish, shrimp and scallops will transform the way super chilled or frozen wild-caught seafood is brought to market," Mariner Seafood President Jack Flynn said. "As retailers understand how the proven VSP technology reduces handling, minimizes shrink and strengthens retail customer loyalty, they are certain to jump on board.”
The Go Wild brand includes wild Alaskan salmon, cod, haddock, flounder, pollock, golden redfish, domestic Gulf shrimp and North Atlantic sea scallops. The seafood is sourced from global fisheries that follow responsible, sustainable, traceable management practices, according to Mariner.
The line is pre-portioned and case-ready for large or small retailers, along with club stores.
“Sometimes, consumers are daunted by the seafood department at their favorite retailer; often they don't know what kind of fish to order and how much to buy. Retailers are left with too much seafood that expires before it's sold,” Flynn said. “Go Wild is a game-changer that will help eliminate these unfortunate experiences on both sides of the case.”
