The Hellenic Aquaculture Producers Organization (HAPO), which is representative of approximately 80 percent of Greece’s aquaculture industry, aims to actively promote its Fish From Greece brand to the North American market this month at Seafood Expo North America, taking place in Boston, Massachusetts from 17 to 19 March.
The privately-owned non-profit, which consists of 21 Greek seafood farmers, will be “demonstrating its mission to establish the leading position of Greek aquaculture,” at the SENA19 event at the collective Greek pavilion (Booth #3133), it said in a press release.
“With strong branding, impressive audio-visual material, and a unique culinary experience, the pavilion HAPO aims to attract customers and visitors who trust and support Greek aquaculture products,” HAPO said.
The collective will also have a presence at Food Expo Athens in Athens, Greece from 16 to 18 March. In May, HAPO will continue its Fish From Greece promotional efforts at Seafood Expo Global, taking place in Brussels, Belgium from 7 to 9 May.
