Canada’s Maximum Seafood expands into US market
Ontario, Canada-based company Maximum Seafood is expanding into the United States with the launch of Maximum Seafood USA, the firm announced on 1 June.
A division of Medex Fish Importing and Exporting Co. Ltd., Maximum Seafood was founded in 2001 by siblings Max and Leo D’Elia, alongside their brother-in-law, Tony D’Angelo. The D’Elias were first introduced to the seafood industry by their father, an Italian immigrant and entrepreneurial fishmonger, who inspired his sons and extended family to build a business valuing supreme quality, honesty, and top-of-the-line service above all, according to the company’s website.
The creation of Maximum Seafood USA is a natural progression for the business, which has made a name for itself distributing one of Canada’s largest fresh seafood ranges across the North American country, according to Medex CEO Max D’Elia.
“We are very proud to announce the launch of Maximum Seafood USA. This expansion into the U.S market is an exciting new chapter for Maximum Seafood,” D’Elia said in a press release. “Leveraging the strength and synergy of both companies, this is a ‘natural’ extension of our values, and our vision that has enabled Maximum Seafood to be a leader and innovator in quality seafood processing and distribution throughout Canada.”
Maximum Seafood operates a 30,000 square-foot facility in Canada equipped with live fish tanks, a lobster holding system, and a custom processing room. Products produced by the company are certified under several schemes, including Ocean Wise, Marine Stewardship Council, Aquaculture Stewardship Council, Best Aqauaculture Practices, and British Retail Consortium.
Medex, the parent company of Maximum Seafood, specializes in the wholesale distribution of fresh, cured, and frozen fish and seafood.