Keyport appoints new directors of marketing, sales to drive expansion of frozen offerings

Published on
March 6, 2019

Edmonds, Washington, U.S.A.-based Keyport LLC announced on 6 March that it has appointed Joanne Kennedy as director of marketing and Audrey Ryan as director of sales as the company begins to expand beyond its core offerings. 

The company plans to expand into new frozen seafood meals, including Wild King Crab Macaroni & Cheese and Wild King Crab Ravioli. 

The new hires are intended to help drive those initiatives. Kennedy previously led marketing teams at La Panzanella Artisanal Foods, Ste. Michelle Wine Estates, Winebow, and Click Wine Group. 

“I’m very excited to join a family-owned company with an unrivaled reputation for quality,” Kennedy said. “I look forward to building on this strong foundation and expanding it to the company’s consumer packed goods.”

Ryan brings 19 years in the seafood industry, most recently as the vice president of sales for an east coast seafood company. Her focus, according to Keyport, will be expanding Keyport’s distribution in national grocery store chains. 

“It’s exciting to join a rapidly growing company known for setting such high standards,” Ryan said. “I look forward to selling Keyport’s entrees made with the best wild-caught seafood available.”

Keyport is one of the country’s largest distributors of snow, king, and Dungeness crab, which it sources from wild-caught fisheries.

“Today’s consumer demands the best possible products made from quality, natural ingredients," Keyport President and CEO Mark Pedersen said. “Audrey and Joanne’s wealth of experience and record of success will be invaluable as we continue to expand our business to include value-added offerings that reflect our commitment to quality since day one.” 

Photo courtesy of Keyport LLC

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