Red Lobster names first chief marketing officer

Red Lobster said Patty Trevino is joining the company in the newly created role of chief marketing officer.

Orlando, Florida, U.S.A.-based seafood restaurant chain Red Lobster said Patty Trevino is joining the company in the newly created role of chief marketing officer.

"Since I joined Red Lobster a few months ago, my goal has been to build an unstoppable, aligned team of expert leaders, that come together to create amazing support for our guests and our employees. I am absolutely thrilled to have Patty join our already incredibly talented team and take on the critical role of aligning and integrating our guest analysis with our menu and message strategies," Red Lobster CEO Kelli Valade said in a press release.

Trevino was formerly senior vice president of marketing for both the Carl's Jr. and Hardee's brands at CKE Restaurant Holdings. She has more than 20 years of restaurant industry experience with leading brands, including Burger King, Outback Steakhouse, and Bonefish Grill.

“Known for her ability to innovate, lead and implement initiatives to maximize sales and profits in fast-paced retail environments, Trevino has demonstrated success in identifying untapped opportunities, successfully managing and inspiring teams, and delivering best-in-class work to meet business objectives,” Red Lobster said.

In her role as CMO, Trevino will lead the restaurant brand’s marketing, communications, customer experience, and loyalty and culinary operations teams.

"Red Lobster is an iconic brand. Everyone knows Red Lobster – and of course, the Cheddar Bay Biscuits. I grew up in a small Texas border town, and I remember how excited I was when I finally got to go to Red Lobster. Now, years later, I still think the Red Lobster brand is pretty special, which is why I couldn't pass up the opportunity to join this incredible team,” Trevino said. “I think there's a great opportunity to tap into the essence of the brand and bring that to life for the next generation.”

Photo courtesy of Red Lobster

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