Young’s value-added Thai salmon debuts at Asda

Published on
October 20, 2021
Young's Seafood Red Thai Infused Salmon is being launched in Asda stores in the U.K.

Grimsby, United Kingdom-based Young’s Seafood is launching its chilled Red Thai Infused Salmon in Asda stores.

The two-pack of salmon fillets are flavored with a Thai marinade infused with flavors of garlic, paprika, chilli, coconut milk, lemongrass, coriander, and parsley, Young’s said in a press release.

“Salmon is one of the favorite fish species for our shoppers, so we are excited to have introduced this Red Thai Infused product, giving our customers a new option to suit different types of meals at home,” Asda Buyer Kay Woods said.

The 220-gram pack retails for GBP 3.50 (USD 4.83, EUR 4.15).

Young’s launched the product because salmon sales have increased by 25 percent in the past 12 months, “with consumers recognizing the great taste, health and quality of fresh fish,” Young’s said.

“This new product gives shoppers yet another way to enjoy delicious, healthy salmon,” Young’s Marketing Controller Marina Richardson said. “Over the past year we’ve seen shoppers eating at home more often, and the Red Thai Infused Salmon works well as it can satisfy both lunch time and evening meal occasions.”

Additionally, Young’s research found that 70 percent of shoppers are seeking inspiration when cooking fish, and Asian and oriental flavors are some of the most popular for seafood dishes, it said.

“The Red Thai marinade now gives a modern twist to the more well-known Eastern-inspired flavors such as sweet chili, and is an easy way to enjoy a healthy source of protein,” Young’s said.  

Photo courtesy of Young's Seafood

Contributing Editor



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