For the second year in a row, Carrefour, in partnership with the Marine Stewardship Council, Findus and Labeyrie, will host Les Jours Bleus, a high-impact in-store campaign to promote sustainable seafood.
The nationwide campaign aims to raise consumer awareness about the protection of marine resources, highlight the commitment Carrefour, Findus and Labeyrie have made to sourcing sustainably caught seafood and remind shoppers how they can make a difference by switching to MSC certified seafood.
With last year’s results surpassing expectations, this year’s campaign will be even bigger, running in all Carrefour Hypermarches and Carrefour Market supermarkets throughout France from 17 to 23 February.
"Carrefour has been committed to protecting biodiversity for many years. Protecting our oceans and the jobs associated with them is very important. We apply a sustainable seafood sourcing policy, which leads us to favour certain species that come from sustainable fishing and bear the MSC label,” said Herve Gomichon, Carrefour global quality director. “With 26 MSC-labelled products in the Carrefour own-brand tinned and frozen product ranges as well as on the fresh fish counter, we sell the widest range of MSC labelled products in France. With this campaign we aim to raise consumer awareness and encourage shoppers to choose products sourced from sustainable fisheries. We can only protect our oceans by working together with our partners in the supply chain and our customers."
