NFI dissects Greenpeace attack on John West

The United States-based National Fisheries Institute on Wednesday posted a video on YouTube that refutes much of Greenpeace's latest allegations against tuna supplier John West. The group claims that Greenpeace is once again distorting facts and using outdated and misleading information in order to attract funds from its supporters. 

"Unfortunately Greenpeacde often uses misstatements to confuse people. And much of Greenpeace's sustainability efforts actually involve the need to raise USD 700,000 (EUR 552,845) a day in order to maintain their operating budget," NFI states in the video.

Greenpeace has long targeted John West and Princes-branded tuna over the use of fish aggregating devices, or FADs, which are floating structures — often outfitted with tracking beacons — in deep-sea waters that attract fish. Greenpeace says FADs, used by purse seiners, lead to unsustainable levels of bycatch. According to NFI, "purse seine fishing has one of the lowest rates of any fishing type: less than four percent in the Indian Ocean, and less than two percent in the Western Pacific, where most of the world's tuna are caught."

NFI is also celebrating the 100th posting of its video blog, a channel where viewers cna keep up with the latest news from the seafood community, in under a minute.

“Data continues to show that the sweet spot for video length online is less than 60 seconds,” said Lynsee Fowler, NFI’s communications manager. “And we’re able to provide snippets about the latest in seafood science, press coverage, new products and more, in just that time.”

Fowler, who oversees NFI’s social media presence, helped launch the association’s entrance into visual content when she hosted the first video blog (vlog) on in September of 2012.


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