As the front line of the sustainable seafood movement, restaurant and retail staff play a pivotal role in bridging the information gap. Currently, the role of restaurant and retail staff in sustainability is underappreciated, and that must change.
Local Abundance, which promotes sustainability education for restaurants and retailers, will lead a discussion at the International Boston Seafood Show Monday 21 March at 4 p.m. to address how to educate restaurant and retail staff on sustainability issues.
“Selling Diners on Sustainability” will explore the Local Abundance program and its mission, as well as address the challenges of connecting the research-based messages about sustainability from the NGOs and government agencies to the general public. Because of their daily interaction with the general public, which is hungry for information about their food, restaurant and retail staff must be viewed as “ambassadors” of the movement, according to Local Abundance. The discussion will also cover how having a properly educated staff can build loyalty among customers, differentiate restaurants and retailers in the market and increase overall sales.
Conference panelists include James MacKnight, owner of River & Glen; Jennifer Carroll, “Top Chef” finalist and Chef de Cuisine for 10 Arts by Eric Ripert; and Laurel Bryant, external affairs director for NOAA Fisheries.
To attend the seminar, participants must hold a Gold or Silver Passport as part of their registration. Click here to register for a Passport.
