Aquarium of the Bay, the California Academy of Sciences and the San Francisco Zoo on Thursday launched the San Francisco Seafood Watch Alliance.The goal of the alliance is to raise awareness among consumers, restaurateurs, retailers and seafood suppliers about the importance of sourcing seafood from sustainable sources.
The alliance members will provide regional support for the Monterey Bay Aquarium's Seafood Watch program through a three-tiered outreach campaign.
Consumer outreach will help increase the distribution of the Seafood Watch seafood-purchasing guides. Restaurant outreach will assist local restaurateurs in making sustainable seafood decisions through staff training sessions, chef consultations and partnerships with Bay Area restaurants. Industry outreach will help increase visibility for seafood sustainability among wholesalers and distributors and at industry conferences and trade shows.
"For more than a decade, the Monterey Bay Aquarium has worked with consumers and businesses nationwide to help them see that their seafood choices can have a tremendous impact on the health of the oceans," said Julie Packard, aquarium executive director. "That's why we started Seafood Watch, and why we've built a science-based program that can be a resource for partners like the San Francisco Seafood Watch Alliance. I'm delighted that our Bay Area colleagues have become so active in helping people use Seafood Watch to shape a future with healthy oceans."
April 16, 2009
