Tech-forward seafood firms join forces to upload product quality data to blockchain

Published on
April 7, 2021

Bloomfield Hills, Michigan, U.S.A.-based Envisible has joined forces with Juneau, Alaska, U.S.A.-headquartered Certified Quality Foods, Inc., which does business as Seafood Analytics, in a push to capture quality product data on the former’s blockchain-enabled Wholechain traceability system.

The initiative will initially focus on sockeye salmon sold by Northline Seafoods in Bristol Bay, Alaska. Utilizing Seafood Analytics’ handheld certified quality reader (CQR) device, Northline will gather product quality metrics and measure the electrical properties of its salmon at the point of harvest.

“Electrical properties are measured at the cellular level and are related to degradation, heat abuse, and quality. The resulting quality data is then seamlessly uploaded into Wholechain, which logs this and other supply chain data on Mastercard’s provenance blockchain from the source all the way to grocers nationwide under a private label brand available at over 12 regional stores,” the companies said.

Northline’s sockeye salmon is “the first of its kind to take traceability a step further with transparent quality readings,” according to the press release.

Envisible, which launched its entire line of fully traceable frozen seafood in 2019, said it’s committed to capturing key data elements outlined by the Global Dialogue on Seafood Traceability.

“Not only does the technology ensure responsible sourcing, but Wholechain’s storytelling feature means a QR code at the point of sale educates consumers about the sustainability and quality initiatives behind their seafood,” the company said.

Northline is known for introducing ultra-low freeze technology used on its floating processor directly on fishing grounds, the company said. It started using Seafood Analytics CQR device in 2019, it said.

“Seafood Analytics feeds the objective quality measures into a customized data dashboard for its customers, enabling food companies to take actionable steps to improve their products and processes. The method has been implemented beyond seafood in poultry cultivation, and in many cases allows companies to bypass expensive and inefficient lab testing,” the press release said.

Seafood Analytics, Northline, and Envisible were recognized for their sustainability leadership at the Fish 2.0 Global Innovation Forum, held at Stanford University.

Photo courtesy of Certified Quality Foods

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