When asked of their number one challenge in 2010, U.S. seafood retailers overwhelmingly described the lack of consumer knowledge and the inadequate resources for staff training as the critical challenges for increasing seafood sales in their retail stores. SeafoodSource editor Steve Hedlund and seafood retail consultant Joseph Sabbagh discuss these challenges and more, as well as recommendations on how to improve your seafood sales through training, education, corporate communication and counter displays. This white paper was generated from the 2010 SeaFood Business Retail Survey and webinar and includes valuable takeaways on the following key topics:
The consumer knowledge gap
The recession effect
Sustainability
Your retail mission
Full service vs. self-service
What belongs in the seafood case
Margins, your call
The mollusk challenge
Canned seafood and beyond
December 15, 2010
