The Great Atlantic & Pacific Tea Co. of Montvale, N.J., yesterday announced it has partnered with World Wide Seafood of Jamaica, N.Y., to provide fresh seafood to the supermarket's Northeast stores. The union makes A&P the first supermarket chain in the region to partner directly with a Fulton Fish Market vendor.
The seafood will be sold under the Seafood Joe's Market Fresh Fish brand at select A&P, Waldbaum's, The Food Emporium and Super Fresh locations. The stores will feature a wide selection of fresh seafood, including seasonal offerings and organic fish. The program allows customers to select whole fish or shellfish at in-store seafood counters and have it cleaned and prepared while shopping or for same-day pick-up.
By mid-April, 64 A&P stores in the Northeast will participate in the seafood program, with more stores adding the service throughout the year. Also as part of the program, A&P will begin training in-store seafood associates on different seafood species and seasonality, how to clean fish and shellfish and preparation and cooking techniques.
