Batavia, Illinois, U.S.A.-based Aldi US has released a new Alaskan sablefish product after realizing significant success with other premium seafood items.
After launching Air Fryer Salmon and several other seafood products this year, the operator of around 2,200 discount grocery stores plans to start selling Wild-Caught Alaskan Sablefish for USD 8.99 (EUR 8.52) from 20 November onward.
“Offering sablefish, also known as black cod, to our shoppers for the first time ever will allow us to continue delivering on shoppers’ appetite for products that help them create an elevated dining experience, without the price tag to match,” Aldi Director of National Buying for Seafood John Lee told SeafoodSource.
Over the past year, Aldi has realized strong shopper demand for premium seafood options, according to Lee, who explained that demand for the grocery chain’s Snow Crab Legs has grown exponentially and there have been high repeat purchases of its Chilean Sea Bass product.
The new sablefish product is sourced directly from Alaskan waters, and the 5-ounce portions allow for “better consistency and easier cooking for a restaurant-quality experience at home,” Aldi said in an email to SeafoodSource.
Besides the new product, Aldi is also featuring several returning “Aldi Finds” seafood items in November, including Fremont Fish Market Toss n' Serve Shrimp, Fremont Fish Market Honey Walnut or Dynamite Shrimp, Fresh Skinless Atlantic Salmon Portion, and Fremont Fish Market Chilled Crab Cakes.
Aldi has been expanding rapidly in both the U.S. and the U.K., which the company attributes to consumer desire worldwide for lower grocery prices. Earlier this year, the company announced plans to open 800 stores in the U.S. by the end of 2028.
Discount grocery competitor Lidl US, which is based in Arlington, Virginia, U.S.A. and operates 170 stores along the U.S. East Coast, is trying to achieve further growth, as well.
In an effort to gain more attention and sales, it is partnering with Minneapolis, Minnesota, U.S.A.-based advertising and design agency MONO to create a new look and emphasize that it offers “the highest-quality products at the lowest prices,” the retailer said.
“We see beyond the milk, bread, and produce; we see a chance to revamp your fridge and your finances. We don't believe in confusing you with an endless number of brands,” the company said. “At Lidl US, we're all about offering high-quality products at prices that'll make you do a double take at the register.”
