Amazon adds free grocery delivery

Published on
October 29, 2019

Amazon Prime members can now get free grocery delivery - including fresh and frozen seafood - from Amazon Fresh and Whole Foods Market.

“Grocery delivery is one of the fastest-growing businesses at Amazon, and we think this will be one of the most-loved Prime benefits,” said Stephenie Landry, vice president of grocery delivery at Amazon, in an Amazon blog post.

Prime members now save USD 14.99 (EUR 13.49) per month for the free grocery delivery within one or two hours. Prime members who live in one of the more than 2,000 cities and towns where grocery delivery is available can request an invitation to shop Amazon Fresh or Whole Foods Market delivery.

“Customers are hungry for options that help them solve for both weekly meal planning and the moments when they need groceries in a pinch. Fast and free grocery delivery with Amazon Fresh and Whole Foods Market accomplishes both those needs,” Amazon said.

Amazon said it also plans to expand grocery delivery and pickup services to cities beyond its current 2,000.

“We’ve also improved delivery speed with one and two-hour options in most Amazon Fresh cities, and we’ll continue expanding ultrafast speeds to all cities where the service is available,” Amazon said.

While Amazon is promoting its rapid grocery delivery growth, one-hour delivery services are taking a toll on the retailer’s profits. Amazon reputed a 28 percent drop in profits for the third quarter.

However, Amazon’s total U.S. e-commerce sales are expected to increase by 14 percent this year to reach around USD 587 billion (EUR 528 billion), eMarketer said. Its total U.S. retail sales will reach USD 5.5 trillion i(EUR 4.95 trillion) in 2019, up 3 percent over last year, according to eMarketer.

Photo courtesy of Trong Nguyen/Shutterstock

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