Bumble Bee Foods on Tuesday launched a line of premium frozen seafood for the retail market.
Bumble Bee SuperFresh Premium Fresh Frozen is cleaned, cut and frozen within hours then chef prepared with all-natural ingredients. It is available in six varieties including Spicy Shrimp Romesco, Lemon Shrimp with Garlic & Herbs, Salmon with Garden Pesto, Salmon with Garlicky Black Pepper & Extra Virgin Olive Oil, Tilapia with Lemon, Pepper & Herbs and Tilapia with Garlic & Extra Virgin Olive Oil. Each fillet comes with a baking parchment.
The seafood is all sourced from aquaculture farms that have earned certifications from third-party organizations including GlobalGAP, the Aquaculture Stewardship Council or the Global Aquaculture Alliance’s Best Aquaculture Practices.
“We know consumers aspire to live healthy lifestyles while constantly seeking delicious meals that are easy to prepare,” said Chris Lischewski, president and CEO. “Bumble Bee SuperFresh fulfills an unmet need for great-tasting seafood with the nutritional benefits of fish, but without the fuss and fear of preparation and a long list of ingredients.
“This category entry is a natural evolution of our mission to provide high-quality nutritious products and meal solutions that are sustainably sourced. I believe consumers and our retail partners will welcome seeing Bumble Bee in the premium frozen aisle, and I’m excited for the impact I know we will have in growing the category by providing access to quality, great-tasting seafood.”
Bumble Bee SuperFresh™ Premium Fresh Frozen is initially available in the Northeast with planned national availability in the future. The suggested retail price is recipe specific, ranging between USD 8.99 (EUR 6.87) and USD 9.99 (EUR 7.63).
