Bumble Bee markets new products for Lent

Appealing to millennial customers and others looking for convenient, high-protein snacks, Bumble Bee Foods recently rolled out new tuna snack products for the Lenten season.

The San Diego, California-based tuna giant added new flavors to its Seasoned Tuna Pouches, Snack on the Run! Kits and Prime Fillet lines. Canned and pouched seafood is immediately ready to be added to any meal or used as a snack, according to Bumble Bee.

“Consumers are looking for nutritious, affordable meal solutions to fill their pantries,” said Dave Melbourne, senior vice president, consumer marketing and corporate social responsibility at Bumble Bee. New flavors offer “simple, delicious ways to incorporate more seafood into you and your family’s diet,” he added.

The supplier added Ginger, Soy and Olive Oil and Pesto and Olive Oil flavors to its Bumble Bee Prime Fillet Albacore canned tuna. In addition, its Bumble Bee Seasoned Tuna Pouches with Spoon now include a spoon for on-the-go snacking straight from the pouch. And the company added two flavors to the Seasoned Tuna Pouches: Sriracha and Lemon Sesame & Ginger.

Bumble Bee also added to its flavors of Snack on the Run! Kits with Crackers, which now include Cheesy Tuna Melt and Rosemary, Garlic and Sea Salt Tuna Salad flavors.

Bumble Bee is marketing the new flavors via a wide variety of trial and couponing vehicles, ranging from traditional paper coupons such as free standing inserts, at-shelf coupon machines and tear pads, to Digital Load-to-Card, social media coupons and rebate apps, Melbourne told SeafoodSource.

“We are promoting the products across all of Bumble Bee’s social media channels, as well as via digital video and public relations,” Melbourne said. For example, Bumble Bee is offering online customers USD 2 (EUR 1.88) off one case of Seasoned Tuna Pouches via email and social media channels.

Meanwhile, one of Bumble Bee’s primary competitors, Chicken of the Sea, recently launched an “#EatMoreSeafood Go Fish! Challenge” for the Lenten season. The challenge urges consumers to eat more seafood – not just its own products, which include canned tuna and salmon.

The 10-week promotion incentivizes consumers to share their experiences with fresh and packaged seafood. Prizes include USD 100 (EUR 94.03) gift cards and seafood for a year, awarded to three grand-prize winners.

Chicken of the Sea is urging Americans to adopt the Dietary Guidelines for Americans 2015-2020, which call for substituting seafood for other forms of proteins for at least two meals (or eight ounces) per week. Entrants will be rewarded for eating seafood – and sharing their experiences via social media – regardless of brand.

“These latest guidelines confirm what Chicken of the Sea has known for years: Americans just aren’t getting enough seafood,” said Maureen McDonnell, director of marketing for Chicken of the Sea. “Since our goal is to get Americans’ seafood diet to come closer to resembling that of the rest of the world, the program covers all types, varieties and brands of seafood and shellfish.”

“While we’d prefer they reach for the familiar Chicken of the Sea Mermaid, participants eating and sharing any fresh or packaged seafood will be eligible to win one of 13 prizes,” McDonnell added.


Want seafood news sent to your inbox?

You may unsubscribe from our mailing list at any time. Diversified Communications | 121 Free Street, Portland, ME 04101 | +1 207-842-5500